{"id":2591,"date":"2026-01-19T03:01:23","date_gmt":"2026-01-19T03:01:23","guid":{"rendered":"https:\/\/muhammadiyahsalatiga.org\/web\/?p=2591"},"modified":"2026-01-19T03:01:24","modified_gmt":"2026-01-19T03:01:24","slug":"pelatihan-manajemen-reputasi-digital-perkuat-citra-muhammadiyah-di-era-media-sosial","status":"publish","type":"post","link":"https:\/\/muhammadiyahsalatiga.org\/web\/pelatihan-manajemen-reputasi-digital-perkuat-citra-muhammadiyah-di-era-media-sosial\/","title":{"rendered":"Pelatihan Manajemen Reputasi Digital Perkuat Citra Muhammadiyah di Era Media Sosial"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Salatiga \u2013 Upaya memperkuat citra dan identitas Muhammadiyah di ruang digital terus dilakukan. Salah satunya melalui Pelatihan Manajemen Reputasi Digital Organisasi yang diselenggarakan oleh Sekretaris Eksekutif Pimpinan Daerah Muhammadiyah (PDM) Kota Salatiga. Kegiatan ini dilaksanakan pada Sabtu, 17 Januari 2025, bertempat di Aula SMK Muhammadiyah Kota Salatiga.<\/p>\n\n\n\n

Pelatihan tersebut diikuti oleh 32 peserta yang terdiri atas ketua, sekretaris, serta perwakilan organisasi otonom (ortom) dan amal usaha Muhammadiyah (AUM) se-Kota Salatiga. Kegiatan ini bertujuan untuk menyosialisasikan brand identity Muhammadiyah sekaligus meningkatkan pemahaman peserta mengenai pengelolaan media sosial yang profesional, terarah, dan sesuai dengan nilai-nilai persyarikatan.<\/p>\n\n\n\n

Sekretaris Eksekutif PDM Kota Salatiga dalam sambutannya menegaskan bahwa reputasi digital merupakan bagian penting dari wajah organisasi di era teknologi informasi saat ini. Ia menyampaikan bahwa media sosial tidak hanya menjadi sarana komunikasi, tetapi juga ruang strategis untuk menyampaikan dakwah, gagasan, serta kiprah Muhammadiyah kepada masyarakat luas.
Menurutnya, pengelolaan media sosial yang kurang terarah berpotensi menimbulkan kesalahpahaman publik terhadap organisasi.<\/p>\n\n\n\n

Oleh karena itu, melalui pelatihan ini, peserta diharapkan mampu memahami prinsip dasar manajemen reputasi digital, mulai dari perencanaan konten, konsistensi pesan, hingga etika bermedia sosial. Ia juga menekankan pentingnya satu narasi yang sejalan dengan nilai dan identitas Muhammadiyah dalam setiap publikasi digital.<\/p>\n\n\n\n

Selama pelatihan, peserta mendapatkan materi mengenai pengenalan brand identity Muhammadiyah, strategi membangun citra positif organisasi, serta praktik pengelolaan akun media sosial yang efektif dan bertanggung jawab. Diskusi berlangsung aktif, terutama saat membahas tantangan yang dihadapi ortom dan AUM dalam mengelola media sosial di tengah arus informasi yang begitu cepat.<\/p>\n\n\n\n

Salah satu peserta menyampaikan bahwa pelatihan ini memberikan wawasan baru terkait pentingnya reputasi digital bagi keberlanjutan organisasi. Ia menilai selama ini pengelolaan media sosial masih bersifat sporadis dan belum terkoordinasi dengan baik. Melalui kegiatan ini, peserta memperoleh pemahaman bahwa setiap unggahan memiliki dampak terhadap persepsi publik terhadap Muhammadiyah.<\/p>\n\n\n\n

Kegiatan pelatihan ini diharapkan menjadi langkah awal dalam membangun sistem komunikasi digital Muhammadiyah Kota Salatiga yang lebih solid dan profesional. Dengan pengelolaan media sosial yang baik, Muhammadiyah diharapkan mampu memperkuat dakwah pencerahan sekaligus menjaga reputasi organisasi di tengah dinamika ruang digital yang terus berkembang.<\/p>\n","protected":false},"excerpt":{"rendered":"

Salatiga \u2013 Upaya memperkuat citra dan identitas Muhammadiyah di ruang digital terus dilakukan. Salah satunya melalui Pelatihan Manajemen Reputasi Digital Organisasi yang diselenggarakan oleh Sekretaris Eksekutif Pimpinan Daerah Muhammadiyah (PDM) Kota Salatiga. Kegiatan ini dilaksanakan pada Sabtu, 17 Januari 2025, bertempat di Aula SMK Muhammadiyah Kota Salatiga. Pelatihan tersebut diikuti oleh 32 peserta yang terdiri…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2591","post","type-post","status-publish","format-standard","hentry","category-berita"],"gutentor_comment":0,"yoast_head":"\nPelatihan Manajemen Reputasi Digital Perkuat Citra Muhammadiyah di Era Media Sosial - MUHAMMADIYAH SALATIGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muhammadiyahsalatiga.org\/web\/pelatihan-manajemen-reputasi-digital-perkuat-citra-muhammadiyah-di-era-media-sosial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pelatihan Manajemen Reputasi Digital Perkuat Citra Muhammadiyah di Era Media Sosial - MUHAMMADIYAH SALATIGA\" \/>\n<meta property=\"og:description\" content=\"Salatiga \u2013 Upaya memperkuat citra dan identitas Muhammadiyah di ruang digital terus dilakukan. 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